Swatch

Go Carefree with Four Fun Watches for Summer

Summer is a time most of us look forward to. It is the season to spend with friends and family, doing the things we love, catching some sun, and relaxing. Depending on your itinerary, you might not want to bring one of your fancy watches as you are looking for carefree relaxation, so no worries...

Read the article

Jul 30, 2024 by Martin Green

It’s Time – WatchTime New York 2024 Tickets On Sale Now!

After an incredible show in 2023, WatchTime New York, the premier collector’s event in North America, is set to return to Manhattan from October 18th to 20th, 2024. WatchTime New York 2024 promises to be even more spectacular, with the show marking the 25th anniversary of WatchTime and bringing together the world’s finest watchmakers, timepieces,...

Read the article

Jun 20, 2024 by WatchTime

Swatch Drops New Bioceramic MoonSwatch in the Super Blue Moonphase

Literally out of the blue, Swatch today announced another edition of its Bioceramic MoonSwatch series, the Mission to the Super Blue Moonphase. Following its latest collaboration with Omega in the Mission on Earth – Lava, Mission on Earth – Polar Lights and Mission on Earth – Desert editions launched in June, the latest Moonswatch model...

Read the article

Jul 24, 2024 by Sabine Zwettler

Precision Landing: Three New Omega X Swatch MoonSwatches Focus on Planet Earth

It’s official, after teasing a closed turquoise case on social media for the last few days, Swatch and Omega today revealed its contents. The Bioceramic MoonSwatch collection welcomes three new members clad in three novel colorways. Unlike the previous editions, these quartz chronographs reflect natural phenomena on Earth. Hence their names: Mission on Earth –...

Read the article

Jun 11, 2024 by Sabine Zwettler

Green Rambles: Watch Collecting isn’t About the Tiffany Blue Nautilus, It also Is

This article is from the WatchTime Archives and was originally published in March 2022. One of the things that I enjoy so much about WatchTime, and why it was a very easy question for me when I was asked to join them, is that they cover the entire spectrum of watchmaking. While the most expensive...

Read the article

Jun 2, 2024 by Martin Green

Swatch Announces Omega x Swatch Bioceramic MoonSwatch Mission to the Moonphase in Black

It’s official: After a teaser campaign on Instagram featuring Snoopy, this time with a cake and candle motif, and only two weeks after the launch of the Bioceramic MoonSwatch Mission to the Moonphase in white, Swatch today announced the black version, which is scheduled to be in Swatch stores on April 8. Dubbed the “New...

Read the article

Apr 5, 2024 by Sabine Zwettler

Will There be a Black Omega X Swatch Bioceramic MoonSwatch Mission to the Moonphase?

Just two weeks after the announcement of the Omega-collaborative Bioceramic MoonSwatch Mission to the Moonphase with a white case and dial, Swatch surprised with a new teaser campaign on Instagram featuring the famous beagle. In a short clip, Snoopy tries to blow out two candles on a cake. However, he only succeeds in blowing out...

Read the article

Apr 3, 2024 by Sabine Zwettler

Meet the Omega x Swatch MoonSwatch Mission to the Moonphase with a Special Guest – Drumroll Please – Snoopy

Just two weeks after the announcement of the unlimited Omega Speedmaster with a white lacquer dial and one and a half months after the auction of eleven sets of the Omega x Swatch MoonSwatch Moonshine Gold for Orbis International in collaboration with Sotheby’s, the next chapter in the unparalleled success story of the Moonwatch, the...

Read the article

Mar 21, 2024 by Sabine Zwettler

Omega and Sotheby’s Auction Eleven Sets of MoonSwatch Moonshine Gold for Charity

From February 12 to 24, Omega will auction eleven MoonSwatch Moonshine Gold suitcases in cooperation with Sotheby’s, each containing all of the eleven Omega x Swatch “Mission to Moonshine Gold” timepieces that have been introduced to date. This is the very first time that these rare models are offered together in one set, and the...

Read the article

Feb 2, 2024 by Sabine Zwettler

Blancpain and Swatch Announce All-Black Version of the Scuba Fifty Fathoms “Ocean of Storms” (With Live Photos)

Last year, Blancpain and Swatch made literal waves with the Blancpain x Swatch Scuba Fifty Fathoms, with the affordably-focused series based upon Blancpain’s legendary Fifty Fathoms diver’s watch introduced in 1953. Presented in lightweight, yet resistant Bioceramic, it was offered in five different colors, each one dedicated to one of the oceans on Earth. Now...

Read the article

Jan 10, 2024 by Sabine Zwettler

Hold Your Breath: The Blancpain X Swatch Scuba Fifty Fathoms is Here (With Live Photos)

After the sensational global success of the MoonSwatch, Swatch has now teamed up with its sister brand Blancpain to create a Bioceramic version of none other than the brand’s legendary Fifty Fathoms. Coming September 9, five Bioceramic Scuba Fifty Fathoms models will be made available at selected stores, and they are all inspired by the...

Read the article

Sep 6, 2023 by Roger Ruegger

It’s Official: Blancpain and Swatch Have Teamed Up for a Collab

After the first campaign advertisements had shown up in newspapers last Friday, the global watch community didn’t need long to figure out that the shape of the crown featured in said ads could only mean one thing: after the MoonSwatch with Omega, it seemed most likely that it was now time for a collab between...

Read the article

Sep 4, 2023 by Roger Ruegger

Someone’s up to Something

This morning, several large Swiss newspapers (and assumedly many more around the world, but I am in Geneva at this moment with limited access to international publications) feature an unbranded two-page ad that suspiciously looks like as if it comes from Swatch, and the two consecutive pages seem to be teasing September 9 by playing...

Read the article

Sep 1, 2023 by Roger Ruegger

Swatch Tresor Magique: For When You Crave Precious Metal

People able to obtain the latest MoonSwatch are, without a doubt, lucky. They were at the right place, at the right time. While we can debate if paying a $25 premium for a different hand is worth it, I have seen worse deals. It is also a very good looking Swatch, but with the hype...

Read the article

Mar 22, 2023 by Martin Green

I Stood in Line for a Moonshine Gold MoonSwatch. And Didn’t Buy One.

Almost a year after the introduction of the MoonSwatch collection from Swatch, the brand has launched another version (the twelfth so far) of its best-seller last night, the “Mission to Moonshine Gold” with a seconds hand made of recycled “Moonshine” gold. This slightly more expensive version was made available exclusively on Tuesday in Tokyo, Zürich,...

Read the article

Mar 8, 2023 by Roger Ruegger

Swatch X Omega Launches MoonSwatch Mission to Moonshine Gold

If you happened to be on social media sometime this past week, then you likely saw that Swatch began teasing its first follow-up to its viral MoonSwatch series, first launched around this time last year as a Swatch X Omega collaboration. This morning, the brands followed up, debutting the latest model with the new Swatch...

Read the article

Mar 7, 2023 by Caleb Anderson

Swatch Announces New Omega x Swatch MoonSwatch on Instagram

Swatch announced the next release of the Omega x Swatch MoonSwatch in a video on Instagram. The Mission to Moonshine Gold is scheduled to debut in stores in Tokyo, Zurich, Milan and London on March 7. Whether it will be a limited edition or a collection extension is not yet known. Neither is the appearance...

Read the article

Mar 6, 2023 by Sabine Zwettler

2022 Year in Review: 6 Watches Under $1K

Concluding our annual tradition recapping some of the best stories of the year, today we look back at a handful of notable releases that broke onto the scene in 2022. We cover a wide range of brands and models on WatchTime, spanning across different complications, styles, and especially at differing price points. In today’s look...

Read the article

Jan 3, 2023 by Caleb Anderson

Editor’s Pick: The Most Memorable Watches From 2022

As the year winds to a close, our editors here at WatchTime are taking a look back at some of the most notable watches to catch our eyes in 2022. Watchmakers across the industry approached the year with vigor, experimenting with vibrant colors, innovative materials, and reaching new technical feats. While we reflect on the...

Read the article

Dec 30, 2022 by WatchTime

Green Rambles: MoonSwatch Madness or Brilliance?

The people at Swatch Group must be pleased to know that despite non of their brands being present at Watches & Wonders, two of them are still the talk of the show. The buzz that Omega and Swatch created with the launch of the MoonSwatch still lingers in the air. Some call it a brilliant...

Read the article

Apr 5, 2022 by Martin Green

Meet the “MoonSwatch:” Omega and Swatch Join Forces for a New Collection

It’s an unexpected collaboration, but one to please Omega and Swatch fans, alike. The two Swatch Group brands came together for a very cool take on the Moonwatch and to make this highly sought-after classic accessible to a wider audience. Outer space inspired a new collection of eleven Bioceramic quartz chronographs named after the planets...

Read the article

Mar 24, 2022 by Sabine Zwettler

1
2
3
…
8
»