RADO

Rado is a Swiss watch brand. Rado’s predecessor, Schlup Co., was founded in 1917 who then formed Rado in the 1950s. When the Rado Diastar watch hit the market in 1962 the brand increased the watch sales significantly as the Rado Diastar was the first scratch-resistant timepiece – it is still in production and available today.

Since then Rado has experimented with a number of technologies and materials, among them tungsten, titanium, sapphire crystal and lanthanum. Since 1968 Rado belongs to what is today know as Swatch Group (formerly ASUAG, SSIH, SMH). The Rado watches price list ranges from below $1,000 to more than $200,000. Popular models are the Rado Jubile waches, Rado Ceramica, Rado Pezdir.

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Rado: The Shape of the ’60’s

This article was originally published in the Design 2023 Issue of the WatchTime print magazine. When Rado was still operating as Schlup & Co., the company decided to create a watch “that could outlast, outshine and outlive practically every other fine timepiece on the market.” With that goal in mind, the company’s engineers and designers had...

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Jul 7, 2024 by Roger Ruegger

It’s Time – WatchTime New York 2024 Tickets On Sale Now!

After an incredible show in 2023, WatchTime New York, the premier collector’s event in North America, is set to return to Manhattan from October 18th to 20th, 2024. WatchTime New York 2024 promises to be even more spectacular, with the show marking the 25th anniversary of WatchTime and bringing together the world’s finest watchmakers, timepieces,...

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Jun 20, 2024 by WatchTime

No Date, No Problem: Six Watches Without Date Displays

While a date display is usually regarded as one of the most popular complications, some purists are opting more and more for harmony and symmetry on their dials by choosing a watch without a date window. Here are six notable examples in our latest story from the WatchTime Archives. Back to the Forties: IWC Big...

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May 16, 2024 by Alexander Krupp

Exploring Watch Shades of Red

This article was originally published in the July/August 2022 Issue of the WatchTime print magazine. A watch with a sunset on the dial? Oh yes, right here. Zenith brought it to market as the Defy Midnight Sunset. Surrounded by a diamond-studded bezel, the dial of this 36mm steel watch shines with gradient color ranging from...

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Apr 2, 2024 by Maria-Bettina Eich

Awesome Anatom: Rado Brings Back a Cool Classic from the ’80s (With Video)

Rado revives an iconic model from the 1980s, the rectangular Anatom, available in three different color ways as well as a limited special edition with diamond markers. The first Anatom was introduced to the market in 1983. Its name was derived from its shape, designed to snugly fit around the wrist in an “anatomical” fashion....

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Jan 11, 2024 by Sabine Zwettler

Oval, Light, and Resilient: Meet the New Rado DiaStar Original Skeleton

A year ago, Rado celebrated a significant anniversary. The brand’s DiaStar, the first scratch-resistant wristwatch with a sapphire cover glass when it appeared in 1962, turned 60. To mark the occasion, the brand launched a duo of special designs. And like one those anniversary watches, which was designed by Swiss designer Alfredo Häberli, the new...

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Aug 17, 2023 by Sabine Zwettler

Rado Scores With Captain Cook x Cameron Norrie Limited Edition

Rado, involved in the sport of tennis since 1985, presents the Captain Cook x Cameron Norrie Limited Edition in white and green, dedicated to the British tennis player. Cameron Norrie worked with the Rado team in the design of the watch and came up with some cool extras nodding to his game, such as the...

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Aug 1, 2023 by Sabine Zwettler

Captain Cook High-Tech Ceramic Skeleton: Colors, Shades, and Details Marry Robustness

Just released by Rado, the Captain Cook High-Tech Ceramic Skeleton is a colorful masterpiece bringing together the brand’s expertise in modern materials and special finishing techniques in order to highlight the beauty of mechanics. The latest addition to the sports watch collection, which was first released in the early 1960’s and revived a couple of...

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Jun 30, 2023 by Sabine Zwettler

Fair and Square: Meet Rado’s New True Square Skeleton

Square ceramic watches are a trademark of the Swiss watch brand Rado. The most recent example, the True Square Skeleton, adds an additional creative dimension that brings a new quality to the characteristic square case, which is available in signature black (Ref. R27124162), plasma gray (Ref. R27125152), and white (Ref. R27126012) monobloc high-tech ceramic. The...

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Apr 11, 2023 by Sabine Zwettler

Seeing Hearts: 5 Valentine’s Day Themed Timepieces

Happy Hallmark Holiday to those who celebrate, and even for those who don’t, we’re using this Valentine’s Day as an excuse to put together an array of love-inspired timepieces for all. From red and pink hues to tourbillons beating like a mechanical heart, we’ve assembled a list of five watches that follow the theme criteria...

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Feb 14, 2023 by WatchTime

Sponsored: Feel the Heartbeat of the Rado True Square Open Heart

As Valentine’s Day approaches, so does the annual occasion to embrace love in every corner of the world. Taking the opportunity to do so this year is Rado, with the True Square Open Heart. The watch was designed in recognition and celebration of the precious moments and memories that make up every relationship. With two...

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Feb 7, 2023 by WatchTime

Sponsored: Introducing the Rado Captain Cook x Marina Hoermanseder Heartbeat

Swiss watchmaker Rado is introducing its second collaboration with German designer Marina Hoermanseder with the new Rado Captain Cook x Marina Hoermanseder Heartbeat. Taking inspiration from the bright culture of Berlin, the city that Hoermanseder calls home, the watch celebrates the designer’s creative pulse. With a warm colorway and creative rainbow accents, the collaborative model...

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Dec 19, 2022 by WatchTime

Introducing the Rado Captain Cook High-Tech Ceramic Limited Edition

From its inception, Rado’s Captain Cook line has been associated with strong character and uncompromising innovation in both design and materials. The latest in the series, the Captain Cook High-Tech Ceramic Limited Edition again breaks new ground with a full-ceramic rotating bezel sporting a black, laser-etched ceramic insert and bright, bold indices in stylish relief. ...

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Nov 11, 2022 by Sabine Zwettler

Rado Reimagines Its DiaStar with Two Stunning Editions

For the 60-year anniversary of “the world’s first scratchproof watch”, Rado’s DiaStar 1 from 1962 is re-launched both as an “original” series in three dial colors and as a special “Anniversary Edition” in Ceramos, created in collaboration with the Swiss designer Alfredo Häberli. The goal was to keep the strong personality of its predecessor, while...

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Oct 5, 2022 by Roger Ruegger

Technical Evolution of a Classic: Rado Captain Cook Chronograph

It was a couple of years back that Swiss brand Rado first revived its successful diver’s watch that made waves in the early 60’s, the Captain Cook. Water-resistant to 200 meters, this original timepiece was equipped with a concave bezel for setting the dive time and a slightly domed dial. Distinctive sword and arrow shaped...

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Jun 1, 2022 by Sabine Zwettler

Rado Drops New Captain Cook Over-Pole With World-Time Indication

An iconic model from the Sixties inspired Rado’s latest, the new Captain Cook Over-Pole. It goes without saying that the Legnau-based brand updated it with its latest technological features, while preserving the vintage look. Characteristic design aspects from the original “Over-Pole Worldtimer” have been modernized, with a high-tech ceramic insert added to the bezel, laser...

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Apr 22, 2022 by Sabine Zwettler

Expanding Its Diver Collection, Rado Introduces the Captain Cook High-Tech Ceramic Diver

The successful Captain Cook product family from Rado is being expanded again this year. Following the ceramic models with a transparent dial and partially skeletonized movement introduced in 2021, these new designs are presented with the added term “Diver.” Characterized by a classic closed dial and an additional date display at 3 o’clock, the new...

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Apr 7, 2022 by Sabine Zwettler

Wine for the Captain: Reviewing the Rado Captain Cook Burgundy Bronze

Rado combines a nautically inspired bronze case with a lush, burgundy- colored dial and bezel insert in the most vibrantly colorful model to date in the Captain Cook collection, the Captain Cook Burgundy Bronze, which I had a chance to obtain for a review back in the winter. Scroll down for details. “It looks Christmassy.”...

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Dec 3, 2021 by Mark Bernardo

Sponsored: Past Meets Present in New Rado Captain Cook High-Tech Ceramic

Pioneering Swiss watchmaker Rado has deemed 2021 “a year of hope and reinvention,” and chosen it for the launch of an unprecedented, revolutionary timepiece. The Captain Cook High-Tech Ceramic is the culmination of many years of research and development that seamlessly fits within the history and tradition of the Captain Cook watch. This latest watch...

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Nov 23, 2021 by Mark Bernardo

Exploring new Materials: Rado Launches the Captain Cook Ceramic (with Live Photos)

Rado‘s Captain Cook is presented for the first time in a case size of 43 mm, and in four versions with two types of matte ceramic cases. The first one (Ref. R32127152) comes with a black ceramic case (Zirconium dioxide, ZrO2) and bracelet; the crown and bezel are made of hardened stainless steel, the latter...

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Apr 1, 2021 by Roger Ruegger

Time by Design: Rado Teams with International Designers for Collaborative True Square Models (Updated with Live Pictures)

Rado is known to most watch enthusiasts for both its creative takes on classic watch designs and its innovative use of materials. At the start of this year, we had a chance to see the brand flex its muscles in the former area, unveiling new green-dial models to its popular Captain Cook line; in the...

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Mar 29, 2021 by Caleb Anderson

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