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Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Longines Launches Flagship Heritage Extensions With Beautiful Moonphase

Channelling refined design with high precision, Longines‘ Flagship line was one of the brand’s most sought-after timepieces in the 1950s. This winning combination of first class mechanics and elegance has hardly changed over the last sixty years. Now, the winged hourglass brand extends the collection with three particularly stunning executions, each of which has its...

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Jul 27, 2023 by Sabine Zwettler

It’s Time – WatchTime New York 2024 Tickets On Sale Now!

After an incredible show in 2023, WatchTime New York, the premier collector’s event in North America, is set to return to Manhattan from October 18th to 20th, 2024. WatchTime New York 2024 promises to be even more spectacular, with the show marking the 25th anniversary of WatchTime and bringing together the world’s finest watchmakers, timepieces,...

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Jun 20, 2024 by WatchTime

Longines Drops New Executions of the Spirit Zulu Time in 39mm Case

Watch designs have been trending towards smaller case sizes in recent years, even in the realms of sports timepieces, with the latest example being the Longines Spirit Zulu Time. First introduced in a 42mm case last year, this pilot’s watch family is a tribute to the brand’s first GMT timepiece born in 1925. For those,...

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Jun 14, 2023 by Sabine Zwettler

Hands-On Debut: Longines Adds a Flyback Chronograph to the Spirit Collection

Longines’ history-steeped Spirit collection gets further expanded by a flyback chronograph. A first in the squadron of pilot’s watches that was first introduced three years ago, the Longines Spirit Flyback comes in a 42-mm and 100-meter water-resistant stainless steel case and is available with a black or blue sunray dial. Distinguished by a clean style,...

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Mar 22, 2023 by Sabine Zwettler

Traveling Back in Time: Longines Launches Re-edition of Majetek Pilot’s Watch

Longines kicks off the new watch year with a jewel from its past. The Longines Pilot Majetek is a faithful re-edition of a model that took first to the skies in 1935. Although geared to the needs of professional aviators, this timepiece ultimately attracted a wider customer base looking for a reliable, precise, and easy-to-read...

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Feb 22, 2023 by Sabine Zwettler

2022 Year in Review: Flying High With 5 New Pilot Watches

Continuing our round up of some of the most important watches launched this year, today we look back at more exciting and innovative releases that broke onto the scene in 2022. Aviation is the theme for today’s recap with a host of memorable novelties on review today. So please fasten your seatbelts and place your...

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Dec 27, 2022 by Caleb Anderson

Longines Adds Its First Chronograph to the Record Collection

Longines concludes its 190th anniversary year in style with the release of an automatic bicompax chronograph joining its Record Collection. As a line of C.O.S.C. certified chronometers, the Record Collection was launched in celebration of the Longines’ 185th anniversary. Maintaining the high standards of the winged-logo brand, the new Record Heritage exudes a distinctive vintage...

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Oct 12, 2022 by Sabine Zwettler

Ladies Time: Longines Reimagines the Evidenza Collection

Longines, the world’s oldest registered watch manufacturer, has effectively set timekeeping standards in many fields throughout its history. From the first pilot’s watches that accompanied aviation pioneers such as Charles A. Lindbergh and Amelia Earhart on their daring adventures, to various equestrian disciplines, to alpine ski racing and other competitions. Setting a new standard now,...

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Sep 22, 2022 by Sabine Zwettler

Celebrating Watchmaking Legacy: The Longines Master Collection 190th Anniversary

To mark its 190th anniversary, Longines is presenting a series of three exclusive timepieces from The Longines Master Collection, a line emblematic of its rich heritage. As the oldest registered watchmaker in the world, Longines has been setting benchmarks in many areas and in all elements throughout its history. From the first pilot’s watches that...

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Sep 14, 2022 by Sabine Zwettler

Longines Introduces Fast-Paced Ultra-Chron With Ultra Chronometer Certificate

Every year is a good year for diver’s watches, but 2022 seems to even top its forerunners. Among the latest manufacturers to explore the deep waters is Swiss traditional brand Longines, with it now reviving a fast-paced jewel from its history in the Ultra-Chron Diver, the model based upon a vintage original which first plunged...

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Jun 1, 2022 by Sabine Zwettler

Longines Flies the Straits With the Spirit Zulu Time

Pilot’s watches are among the most popular of all types of timepieces, offering high functionality, robustness and sporty/casual charisma. Marrying yesteryear’s styles with today’s state-of-the-art technical advancements, vintage-style pilot’s are particularly sought after, and even more so if they have a GMT function. Offering the indication of three time zones and tasteful looks as well as...

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Mar 23, 2022 by Sabine Zwettler

Ready for Takeoff: The Story of Longines and the Pioneers of Aviation

Daring pilots relied on Longines watches aboard their flying machines in the 1920s and 1930s. The brand’s recently launched Spirit models recall this exciting history. Freezing cold. Deafening noise. Leaden fatigue. He’s been flying for 11 hours and now night has fallen over the Atlantic Ocean. It will be more than twice as long before...

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Mar 1, 2022 by Ruediger Bucher

Borrowed Time: Reviewing the Longines Spirit Chronograph 42mm

Longines introduced its Spirit collection in 2020, drawing its main inspiration from the timepieces that it produced in the early 20th century for pilots and explorers; Amelia Earhart, Howard Hughes, and Paul-Emile Victor were among the brand’s most famous wearers, along with Charles Lindbergh, who famously co-designed the Hour Angle, Longines’ most emblematic and enduring...

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Jan 21, 2022 by Mark Bernardo

The History Channelers: Inside the Longines Heritage Collection

The vintage-look trend continues apace, and one watch brand has devoted an entire family within its portfolio to resurrecting timepieces from its long and creative history. In this feature from the WatchTime archives, we explore the origins, inspirations, and varied offerings of Longines’s ever-expanding Heritage Collection.

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Jan 12, 2022 by Mark Bernardo

Borrowed Time: Longines Spirit Ref. L3.810.4.53.0 Three-Hand Date

Longines’ major release in 2020 was its Spirit collection, which it described as drawing “traditional features from pilot’s watches and combin[ing] them with contemporary lines and codes.” All of the watches pay stylistic tribute to the vintage models worn by adventurous, early 20th-century aviators like Amelia Earhart and Howard Hughes, with standout features including an...

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Jan 10, 2022 by Mark Bernardo

2021, The Watch Year in Review: Seven High-Flying Pilots’ Watches

By almost any standard, the luxury watch world enjoyed a successful year in 2021 despite the lingering effects of the Covid-19 pandemic and its worldwide economic consequences — with high-profile retailers reopening and expanding, new auction records set, some large-scale industry events (like our own WatchTime New York) returning, and of course, a host of...

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Dec 28, 2021 by Mark Bernardo

Black Friday Special: 26 Ladies’ Watches for the Holidays

Women today have more options than ever when it comes to choosing their favorite watch. These new models designed for women have a sparkle and appeal all their own and are a perfect holiday gift. BELL & ROSSThe new Bell & Ross BR 05 Diamonds brings a shimmering look to the modern architectural lines of...

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Nov 26, 2021 by Dara Hinshaw

Mission Timers: Five Modern Watches with MIL-SPEC Origins

Like Jeeps, GPS, and the Internet, some of today’s popular wristwatch models started out as military projects. Here are five modern timepieces whose ancestors were made-to-order for soldiers, sailors, and airmen.

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Nov 5, 2021 by Mark Bernardo

An Ocean of Blue: Seven Bucherer Blue Watches at the Bucherer 1888 Time Machine in NYC

After many months of anticipation, the new Bucherer 1888 57th Street flagship store, formerly the Tourneau Time Machine, had its grand re-opening this fall after an extensive renovation and re-branding under the ownership of the Bucherer Group, which acquired Tourneau in 2018. Among the many exciting items the revamped store offers are the first-ever Bucherer...

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Oct 8, 2021 by Mark Bernardo

Longines Spirit Titanium Brings the Vintage Aviation-Inspired Family Into the Modern Era

Longines embraced its heritage as a provider of watches to pioneering aviators and other adventurers of the early 20th century with the launch of its Spirit collection in 2020. Like the majority of timepieces in Longines’s portfolio, the first batch of Spirit models — including the handsome Spirit Chronograph that I reviewed here — all...

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Sep 12, 2021 by Mark Bernardo

What a Year! Reviewing the Longines Master Collection Annual Calendar

In 2020, our extended test examined an annual calendar from Longines, a mix of elegance and superior functionality at a great price. Our test of theAnnual Calendar from the Longines Master Collection took place over a period of several months. Some people, due to superstition, regard leap years as catastrophic. Better to wait before building...

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Aug 2, 2021 by Martina Richter
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