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Armin Strom

Armin Strom AG has its roots in Burgdorf located northwest of Bern, Switzerland. The history of the watch factory begins with the founder and namesake of the business, Armin Strom. After completing his watchmaking apprenticeship and gaining early independent business experiences in Lotzwil and St. Moritz, the still young Armin Strom opened his own shop in the Altstadt (Old Town) area of Burgdorf in the year 1967.

In addition to selling and restoring watches, he soon began working on his own creations in the workroom behind the shop. His first masterpiece was a gold pocket watch, with a hand-engraved dial in polished blue lapis lazuli. His mature manual dexterity and incredible attention to detail soon made the budding watchmaker aware of where to specialize in the art of skeletonizing. His idea of cutting away all the parts of the movement which have no active function for its operation characterizes the appearance of Armin Strom watches to this day. He then set about engraving and decorating the remaining parts with intricate detailing and fitting them into fine cases. Although initially available only from his shop, creations from Armin Strom were first presented at the Basel Watch and Jewellery Fair in 1984. The timepieces soon came to the attention of the media, and customers from all over the world began to show an interest in the hand-skeletonized pieces. The Armin Strom collection had grown to 20 models by the mid-1980s. Then Armin Strom also ventured into the production of his first wristwatch for women. His goal of designing this to be as small as possible gained him an entry in The Guinness Book of World Records as the smallest watch ever to be skeletonized by hand. His reputation and recognition at an international level brought Armin Strom contracts in the 1990s from some watch companies, for which he would skeletonize a number of series by hand. In the meantime, his own brand was expanding continuously as the result of increasing demand. The company was incorporated as Armin Strom AG in 2006, and in 2009 it moved into its new, large production facility in the watchmaking town of Biel. In 2009, the first in-house Manufacture-Calibre, the ARM09 was presented. The first in-house calibre ARM09 was followed by other manual winding calibres and the most recent, the Tourbillon calibre ATC11 was celebrated with a limited set of 4 timepieces – The “Coffret” Tourbillon.

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Customizing Time: The Art of the Personalized Watch

As more and more of today’s consumers look for watches that make a truly personal statement, the art of customization is in rising demand. In this feature from the archives, WatchTime contributor and author Roberta Naas offers one of the most comprehensive looks at customizing time. It’s been a centuries-old trend in clothing: bespoke tailoring...

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Jul 16, 2024 by WatchTime

It’s Time – WatchTime New York 2024 Tickets On Sale Now!

After an incredible show in 2023, WatchTime New York, the premier collector’s event in North America, is set to return to Manhattan from October 18th to 20th, 2024. WatchTime New York 2024 promises to be even more spectacular, with the show marking the 25th anniversary of WatchTime and bringing together the world’s finest watchmakers, timepieces,...

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Jun 20, 2024 by WatchTime

Armin Strom: One Week Manufacture Edition

Following the redesigned One Week First Edition that made its debut in 2023, Armin Strom just unveiled a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition (Ref. ST23-OW.ME). The open-worked movement, housed in a 41-mm steel case with an integrated bracelet, is now presented in a range...

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Jun 26, 2024 by Roger Ruegger

Colorful Gray: 14 Watches With Gray Dials

Trendy watches of the past few years have been mainly blue and green. Now we’re seeing something completely new: gray. So take a few minutes to view some of today’s most exciting gray watches and immerse yourself in the diversity of color. It’s time well spent. Watches have become noticeably more colorful during the past...

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Jun 22, 2024 by Ruediger Bucher

Did You Know That: Precious Metals Are Not The Best In Transmitting Sound

This article is from the WatchTime Archives and was originally published in 2022. The minute repeater is still one of the most coveted complications. It is challenging to make, and not that many brands even do so. With the brands that have them in their collection, they more often than not rank among their most...

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May 23, 2024 by Martin Green

Showing at WatchTime New York 2023: Armin Strom Mirrored Force Resonance Manufacture Edition Green

Watch enthusiasts, mark your calendars for WatchTime New York 2023, taking place at Manhattan’s historic Gotham Hall from October 20th to 22nd. The three-day extravaganza promises a deep dive into the world of horological excellence, with brand presentations, industry panels, and hands-on experiences that will captivate watch collectors. One of the standout timepieces to be...

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Sep 25, 2023 by Caleb Anderson

Armin Strom Introduces One Week First Edition at Geneva Watch Days

In 2010, Armin Strom introduced their very first watch, the One Week, featuring a movement developed and crafted in-house. Equipped with a seven-day power reserve and the design focused on symmetrical harmony of the state-of-the-art mechanics, this statement piece laid the foundation for many of Armin Strom’s future developments. Recently, the independent Swiss manufacture revisited...

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Aug 31, 2023 by Sabine Zwettler

WatchTime New York 2023 Tickets on Sale Now

Following what was one of WatchTime New York’s biggest shows to-date in 2022, the esteemed collector’s event returns to Manhattan once again this year from October 20th to 22nd. WatchTime New York 2023 will bring together many of the world’s most impressive watchmakers and timepieces alongside countless enthusiasts, collectors, and industry experts. The multi-day event...

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Jun 16, 2023 by WatchTime

Hands-On Debut: Armin Strom Gravity Equal Force P.03 Watch With Collective Horology

Just released by Armin Strom is the new Gravity Equal Force P.03 done in collaboration with California-based Collective Horology. Geared towards watch enthusiasts with a real eye for horological innovation, the Armin Strom Gravity Equal Force is one of those “hidden gems” that collectors have been raving about for the last couple of years. I’ll...

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Nov 8, 2022 by Bilal Khan

Showing at WatchTime New York 2022: Armin Strom Tribute 1 Rose Gold

WatchTime New York 2022 will return to Gotham Hall from October 21-23, offering a rare chance for avid watch lovers to interact with the world’s most creative watchmakers. Over the course of the weekend, more than 30 participating watch brands will display their most sought-after releases from the past year. Joining the lineup of brands at this...

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Oct 6, 2022 by WatchTime

Two Hearts Beating in Sync: Armin Strom Introduces The Next Generation of the Mirrored Force Resonance

With the Mirror Force Resonance in 2016, Armin Strom introduced a complex timepiece employing a very rare mechanical design, the principle of resonance. Its genuine caliber with manual winding features two balance wheels with independent energy sources and gear trains that oscillate in opposite directions at the same time, thereby considerably improving the precision rate...

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May 24, 2022 by Sabine Zwettler

A Date, On and Off: Armin Strom Introduces the Orbit (with Live-Photos)

Independent Swiss watchmaker Armin Strom offers an exciting take on the date display. The Orbit, a 43.5mm stainless-steel timepiece to be introduced in the Carré des Horlogers exhibition, features a central hand that points to the numbers 1 to 31, which are prominently displayed on the bezel. The precise indication and secure setting of this...

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Mar 28, 2022 by Sabine Zwettler

Avant-Garde at the Forefront: Armin Strom Gravity Equal Force Jungle Green

Armin Strom unveils a new version of its Gravity Equal Force timepiece that is powered by a genuine caliber and delights with an eye-catching architecture. It is distinguished by an off-centered sub-dial in vibrant “jungle green” and an open layout including three horizontal bridges, the micro-rotor, the barrel, and some gear train wheels set against...

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Mar 6, 2022 by Sabine Zwettler

The WatchTime Q&A: Serge Michel and Claude Greisler of Armin Strom

In 2006, Serge Michel (Founder) and Claude Greisler (Co-Founder and Master Watchmaker) took over from founder Armin Strom at the head of his eponymous brand. Just three years later, in 2009, the two childhood friends opened a fully-integrated manufacture in Biel, Switzerland and launched their first in-house movement. WatchTime sat down with Michel (SM) and...

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Jan 28, 2022 by Roger Ruegger

The Power of Platinum: Five Limited-Edition Timepieces in Platinum Cases

Platinum is regarded as the most precious of all the precious metals used in watchmaking, which is why its use is relatively scarce in all but the most exclusive of timepieces. Here are five that made their debut within the last year. ARMIN STROM ZEITGEIST Armin Strom celebrates five years since its most substantial horological...

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Jan 20, 2022 by Mark Bernardo

On Time, Off-Center: Five Watches With Asymmetrical Time Displays

Most watches, even those equipped with numerous complications, still place the primary timekeeping indications — hours, minutes, and seconds — in the center of their dials and strive for symmetry in their overall design. Here are a handful of timepieces that do it differently. A. LANGE & SÖHNE LANGE 1 No listing of timepieces with...

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Dec 10, 2021 by Mark Bernardo

Grand Prix Preview: 11 GPHG-Nominated Watch Brands You’ll Discover at WatchTime New York 2021

WatchTime New York 2021 is less than two weeks away, from October 22 to 24, and with more than 25 fantastic brands showcasing their latest timepieces, we couldn’t be more excited to see you soon at Gotham Hall in Midtown Manhattan. Among the watch brands exhibiting at the event, 11 of them have received one...

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Oct 13, 2021 by Caleb Anderson

Showing at WatchTime New York 2021: Armin Strom Tribute 1 Limited Edition

America’s largest luxury watch event, WatchTime New York, is returning for its sixth year at Midtown Manhattan’s Gotham Hall on October 22-24. This year’s event is shaping up to be one our best yet, with more than 25 participating watch brands displaying their latest and greatest timepieces. Among these brands is Armin Strom, which is...

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Aug 20, 2021 by Caleb Anderson

Introducing the Armin Strom Gravity Equal Force “The Limited Edition 5th Anniversary”

Armin Strom had a mostly quiet 2020, but made some noise at the very end of the year, unveiling its latest novelty, the Gravity Equal Force “The Limited Edition 5th Anniversary” right before the holidays. This new release comprises two variants of the Gravity Equal Force design, first unveiled in the summer of 2020 and...

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Jan 4, 2021 by Caleb Anderson

PHOTO GALLERY

Back is Beautiful: 10 Luxury Watches With Exhibition Casebacks

In our "Back is Beautiful" series of photo features, we present a portfolio of fine mechanical watches that are as appealing from the back as from the front. This latest installment includes timepieces from A. Lange & Söhne, IWC, Panerai, Patek Philippe, and more. Scroll down to see the selection and click on each image for the larger photo.

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Aug 25, 2020 by WatchTime

The Center Shall Not Hold: Armin Strom Shifts the Dial Sideways with New Gravity Equal Force Model

The Gravity Equal Force marks the launch of the Armin Storm's new System 78 Collection, highlighting the brand's core principle...

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Aug 4, 2020 by Corey Vlahos
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