Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere.
| A. Lange & Söhne | ah LAHN guh und ZO nuh |
| Alpina | al PEE nuh |
| Armand Nicolet | are MAHND NIK o lay |
| Audemars Piguet | AWE duh mahr PEE gay |
| Baume & Mercier | BOWM and MURSE ee ay |
| Bédat | BAY dah |
| Blancpain | BLAHNK pan |
| Bovet | BO vay |
| Breguet | BREH gay |
| Breil | BRILE |
| Breitling | BRITE ling |
| Bulova | BULL uh vuh |
| Bulgari | BUL guh ree |
| Carl F. Bucherer | Bucherer: BOO kur ur |
| Cartier | KARR tee ay |
| Chase-Durer | CHASE DUR ur |
| Chopard | show PARD |
| Corum | KOR um |
| Cuervo y Sobrinos | KWER vo ee so BREE nohs |
| Custos | COO stohs |
| Cyma | SEE muh |
| Daniel Roth | Roth: ROTE |
| De Bethune | deh bet OON |
| DeWitt | deh VITT |
| Doxa | DOX uh |
| Dubey & Schaldenbrand | due bay and SHALL den brand |
| Ebel | ee BELL |
| Favre-Leuba | FAHV LUBE uh |
| F.P. Journe | Journe: ZHURN |
| Franck Muller | FRAHNK MYOU ler |
| Frédérique Constant | FRED ur eek con STAHNT |
| Gérald Genta | Genta: JEN tuh |
| Girard-Perregaux | zhee RAHRD PAIR uh go |
| Glashütte Original | glass HOO tuh or ig in AHL |
| Glycine | GLY seen |
| Greubel and Forsey | GROIB uhl and FORCE ee |
| Hublot | U blow |
| Hysek | HIGH sek |
| IWC Schaffhausen | Schaffhausen: shaff HOWZ in |
| Jaeger-LeCoultre | zhey ZHER leh KOOLT |
| Jaquet Droz | ZHOCK ay DROH |
| Jean Dunand | ZHAHN due NAHND |
| JeanRichard | zhahn ree SHARD |
| Kobold | KO bald |
| Limes | lee MEZ |
| Longines | LAWN jeen |
| Louis Érard | loo ees air AHRD |
| Louis Moinet | loo ee mwah NAY |
| Louis Vuitton | lou ee vwee TAHN |
| Maurice Lacroix | Lacroix: LAH KWAH |
| Mido | MEE doe |
| Milus | mee LOOSE |
| Montblanc | MOHNT BLAHNK |
| Moser | MO zer |
| Movado | muh VAH doe |
| Mühle Glashütte | MEW luh glass HOO tuh |
| Nomos | NO mose |
| Officine Panerai | off ih CHEE nay PAN ur eye |
| Omega | o MAY guh |
| Parmigiani Fleurier | pahrm ih ZHAH nee FLUR ee ay |
| Patek Philippe | pah TEK fill EEP |
| Paul Picot | Picot: pih CO |
| Perrelet | PAIR eh lay |
| Piaget | pee ah ZHAY |
| Rado | RAH doe |
| Ralph Lauren | Lauren: LOR en |
| Richard Mille | REE shard MEEHL |
| Roger Dubuis | roe ZHER do BWEE |
| Seiko | SAY ko |
| Sinn | ZIN |
| TAG Heuer | TAG HOI ur |
| Tissot | TEE so |
| Tutima | TOO tih muh |
| Ulysse Nardin | you LEESE nahr DAN (The last syllable is spoken with a short, nasal “a” with no real equivalent in English. The “n” is not pronounced fully, but cut off in the back of the mouth as soon as it begins.) |
| Universal Genève | Genéve: jeh NEV |
| Vacheron Constantin | VASH er ahn kon stan TAN (For last syllable, see note for “Ulysse Nardin.”) |
| Van Cleef & Arpels | Arpels: ahr PELL |
| Victorinox | vick TOR ih nox |
| Vulcain | VULL CAN |
| Wenger | WEN ger |
| Wittnauer | WIT now ur |
| Wyler Genève | VEE ler jeh NEV |
| Xemex | ZEM ex |
| Zenith | ZEH nith |
This is awesome. Thank you!